Its final. Announced today over on Yahoo’s official blog Yahoo maps, along with a service known as Yahoo Pipes and lesser known GeoPlanet and PlaceSpotter APIs will be shutting down. The news comes as Yahoo states it will focus more of it’s resources on key areas of search, communications and also digital content.
Although the map’s destination site will be shutting down maps will still be supported inside Flickr and also Yahoo’s main search engine. Other tech giant’s efforts by the likes of Google and Apple have undoubtedly forced Yahoo’s hand to concede and focus on other areas it feels it will be more relevant and successful.
GeoPlanet and PlaceSpotter have APIs that will no longer be used and Yahoo has asked that developers use the Yahoo Query Language (YQL for short) and BOSS after quarter 3 when the old APIs retire.
Regional proerties including Yahoo Music in Canada and France; Yahoo Movies in Spain; the entire Yahoo Phillipines homepage and media sites; Yahoo TV in the UK, France, Spain, Italy, Germany and Canada; Yahoo Autos in the UK, France, Germany, Spain and Italy; and Yahoo Entertainment in Singapore are also closing this year. These come after similar regional media property shutdowns that came in 2014 and signal an end to Yahoo’s international media campaign to many.
Yahoo Pipes has slowly been meeting its demise thanks to the likes of IFTTT, a web based service meaning
“IF This Then That”. IFTTT allows users to create chains of simple conditional statements called “recipes” based on changes to other web services such as Gmail, Facebook, Instagram and more. Yahoo’s more prehistoric version has been used less and less each year especially since IFTTT’s creation in 2011 and will cease to exsist on September 30, 2015. Users will stop being able to create date a month before hand and the window is to help let developers migrate their data.
In another attempt to focus man power and resources, Yahoo will be ending support for some of it’s services on older platforms. Yahoo contact sync will not work on Apple Mac devices that run OSX 10.8 Mountain Lion and before while Yahoo Mail will cease to work on iOS versions before iOS5. Users will directed to use the web based services instead.
These moves may just prove that Yahoo reign is even more coming to and end in an era that is radically different from which it was hatched in the late 1990’s. Many view the move to pull back and regroup an overgrown under productive empire to be a smart yet obvious choice for the company that once dominated search but is it enough? No. They will have to take this time to innovate and catch up to the likes of their obvious competitors that have successfully branched into countless markets of revenue.