Yahoo on Wednesday announced their launch of a new social networking app they call Livetext that lets users chat one-on-one while video streaming and sending text simultaneously.
Livetext will contain no sound what-so-ever and will not have a group mode. Also no social links or media links will be possible to be sent keeping the focus on a visual one-on-one conversation. “Those were all design decisions to keep the app narrowly focused on personal interaction and in-the-moment converstaion,” stated a Yahoo executive.
In order to connect with another user on Livetext, both must agree to become friends with each other through the app itself. Once you become friends one can ask the other to start a Livetext session, beginning the conversation after both users join. If a friend wants to Livetext while your not available, you will be able to see the texts later but no video.
“Cluttering up an app with too many features can be a big design mistake,” said Arjun Sethi, Yahoo senior director of product management and growth. Sethi was acquired by Yahoo after his company “MessageMe” was bought out by Yahoo back in October. Sethi also said “MessageMe got a bit too bloated” and his team took lessons from that app’s development while creating Livetext for Yahoo.
The combination of video and text and lack of other features makes it unique and hard to compare directly to another service or app that is currently out. Does Yahoo have a hit on their hands? I guess we will have to wait and find out this their new idea catches on.